team building

Multiplied provides talent and team building services for AI, fintech, and Web3 companies from pre-seed to Series B. Our talent vertical covers staff augmentation (embedded marketing, PR, community, and content professionals), recruiting (helping clients hire their own growth and communications talent), and fractional CMO services (senior marketing leadership without a full-time hire). We plug into your team, fill capability gaps, and help you build internal capacity when you are ready.

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WHAT THIS VERTICAL SOLVES

Post-seed and Series A companies rarely have the budget or the need for a full internal marketing and communications team. But they still need the execution power. The result is a gap: the strategy exists, but nobody is there to do the work. Or worse, the founder is doing the work themselves, which means it is not getting done well or consistently.

Our talent vertical fills that gap in two ways. First, we embed our people into your team as staff augmentation, so you get the execution power without the overhead of full-time hires. Second, when you are ready to build internally, we help you recruit the right people for your stage, industry, and growth objectives.

WHO THIS IS FOR

Companies that need marketing, PR, community, or content execution but are not ready (or do not need) to hire full-time. Companies that have a marketing lead but need specialized support underneath them. Companies that need senior marketing leadership (fractional CMO) to set strategy, build frameworks, and guide the team without committing to a C-level salary. And companies that are ready to hire their own people and want help finding the right candidates.

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Staff Augmentation

Staff augmentation places experienced marketing, PR, community, and content professionals inside your team to handle execution without the overhead of full-time hires. These are not freelancers working in isolation. They integrate into your tools, workflows, and communication channels and operate as members of your team, managed within our quality framework but accountable to your goals. Engagement is flexible: scale up or down based on needs, and transition to internal hires when the time is right. This is for companies that have the strategy but lack execution capacity, or that need specialized skills their lean team cannot cover.

When your company is ready to build its own internal growth or communications team, we help you find, screen, and hire the right people for your stage, industry, and budget. Hiring for these roles in Web3, AI, or fintech is harder than in traditional industries because the talent pool is smaller and the skill sets are more specific. We cover role definition, candidate sourcing through our network and targeted outreach, screening and skills assessment, interview support, and offer guidance. We specialize in growth, marketing, content, community, PR, and communications roles. Many clients start with augmentation and transition to recruiting when ready to internalize.

A fractional CMO provides senior marketing leadership without the cost or commitment of a full-time C-level hire. This is not consulting. It is operating leadership on a fractional basis: setting the marketing strategy, building KPI frameworks, guiding the team, overseeing campaigns, managing vendors, and making the judgment calls a senior marketing leader would make. This covers strategic planning, GTM oversight, team coordination, campaign direction, positioning leadership, board-level reporting on marketing performance, and executive advisory. Most common at post-seed through Series A, when the company needs senior marketing judgment but cannot yet justify a $250K+ CMO salary.

HOW WE WORK

We define the specific capability gaps, the level of seniority needed, and the engagement model (embedded, recruited, or fractional).

Needs assessment

1

For staff augmentation, we assign the right professionals from our team. For recruiting, we source and screen candidates. For fractional CMO, we scope the leadership mandate.

Matching

2

Embedded team members integrate into your tools, workflows, and communication channels. They operate as part of your team, not as outside consultants.

Onboarding

3

Regular check-ins, performance alignment, and adjustment as your needs evolve.

Ongoing management

4

Frequently Asked Questions

Your Questions Answered

What is the difference between staff augmentation and hiring a freelancer?

When should a startup hire a fractional CMO?

Can you help us hire our own people later?

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