Sports partnerships

Multiplied connects AI, fintech, and Web3 brands with sports teams, leagues, athletes, and cultural properties through sponsorships, partnerships, and activations. Our sports vertical covers sponsorship sourcing and strategy, deal negotiation and brokerage, partnership activation, athlete and talent partnerships, event strategy, LATAM sports access, and cross-sector partnership development. We facilitated the connection between a US-based AI infrastructure company and McLaren F1, resulting in an ongoing public collaboration.

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WHAT THIS VERTICAL SOLVES

Sports partnerships are one of the most powerful brand-building tools available, but they are also one of the hardest to access. The sports sponsorship market exceeds $97 billion globally, yet most tech companies have no direct line into the teams, leagues, and rights holders that control sponsorship inventory.

Even companies that want to explore sports sponsorships often do not know where to start: which properties are a good fit, what the deal structures look like, how to negotiate, or how to activate a partnership once it is signed. Our sports vertical solves all of these problems as a single integrated service.

WHO THIS IS FOR

AI, fintech, and Web3 companies that want to build brand visibility, credibility, and cultural relevance through sports partnerships. This is especially relevant for companies looking to reach mainstream audiences beyond their core tech community, companies entering new geographic markets where sports provide a universal entry point, and brands that want to associate with the performance, trust, and global reach that sports properties provide.

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Sponsorship Sourcing and Strategy

The sports sponsorship market exceeds $97 billion globally, but for a tech company with no prior sports relationships, it feels completely opaque. We match your brand objectives, audience, and budget with the right sports properties by evaluating opportunities based on audience overlap, geographic relevance, brand alignment, commercial terms, and activation potential. The output is not a list. It is a strategic recommendation with clear reasoning for why each property fits, what the expected return model looks like, and how the partnership would be activated. This is especially valuable for companies exploring sports partnerships for the first time or evaluating inbound proposals they are not sure about.

Sports sponsorship deals are complex commercial agreements where the details matter: exclusivity clauses, activation rights, IP usage, content obligations, performance triggers, and renewal conditions all affect value. Most tech companies do not have experience with these structures and risk overpaying or signing agreements that provide little commercial return. We represent the brand at the negotiation table, structuring deals that protect your interests and ensure the partnership delivers measurable value. This includes commercial term negotiation, contract review from a business perspective, activation rights structuring, performance benchmarks, and renewal and exit condition planning.

A sponsorship without activation is a logo on a wall. The real value comes from how you activate it: the content you create, the experiences you deliver, the audiences you reach, and the stories you tell. We design and execute activation campaigns around sponsorship partnerships, covering event-based brand presence, digital content strategy, social amplification, experiential activations, co-branded production, and performance measurement. Every activation plan is built around specific objectives (awareness, lead generation, community growth, media coverage) and measured against them. Activation is its own strategic workstream, not an afterthought bolted onto the deal.

Athletes and sports creators carry a unique form of credibility and reach that standard influencer marketing cannot replicate. For tech brands, partnering with athletes can bridge the gap between a niche industry and mainstream audiences. We cover opportunity identification, relationship building, negotiation with talent management and agents, campaign design, and performance measurement. Our experience includes structuring the Cudis Olympian and professional athlete ambassador program, which drove 22M audience reach and cross-category media coverage spanning crypto, tech, wellness, and sports. Athlete partnerships are higher-stakes than standard KOL campaigns, and we manage them accordingly.

Major sporting events create concentrated moments of cultural attention that brands can leverage for outsized impact. We design plans to maximize your presence and outcomes around these moments, whether through official sponsorship activation, side events, media coordination, or digital amplification tied to the event's cultural energy. This covers event selection, on-site brand presence design, side event planning and execution, media and content coordination, partnership activation tied to event moments, and post-event amplification. For Web3 and AI companies, this extends beyond sports to include industry conferences and cultural moments where your brand should be visible.

Latin America's sports ecosystem, from football clubs and federations to motorsport and emerging properties, represents a massive commercial opportunity for tech brands building regional visibility. Accessing these properties requires local relationships, cultural understanding, and familiarity with commercial structures that differ from North American or European markets. We provide relationship building within LATAM sports ecosystems: clubs, federations, leagues, and cultural event organizers. We leverage our existing regional network to open conversations and support partnership development in markets where cold outreach rarely works. This is especially valuable for brands looking to build consumer presence in LATAM through sports.

A speaking slot at the right conference positions your company in front of a curated audience of investors, partners, media, and potential customers in a context that signals authority. The best opportunities do not come from application forms. They come from relationships, timing, and the ability to pitch a talk that organizers actually want on their agenda. We identify the conferences that matter, develop talk proposals designed to get accepted, leverage our relationships with event organizers and programming committees, handle logistics, and prepare speakers with coaching and talk development. We also coordinate announcements, media meetings, and side events around the speaking appearance to maximize impact.

Some of the most impactful partnerships happen at the intersection of industries: a Web3 company partnering with a Formula 1 team, an AI company powering analytics for a sports league, a fintech brand sponsoring a cultural festival to reach a new demographic. We identify and build these non-obvious connections between tech brands and sports, entertainment, and cultural rights holders. This covers opportunity mapping, introduction and relationship facilitation, deal support including commercial positioning and activation planning, and ongoing management. Our most notable example is connecting a US-based AI infrastructure company with McLaren F1, a relationship that became an ongoing public collaboration.

HOW WE WORK

We define what the brand wants to achieve through sports (awareness, credibility, market entry, audience reach) and set measurable goals.

Objective definition

1

We identify and evaluate potential sports properties (teams, leagues, athletes, events) based on fit, audience, geography, and budget

Property sourcing

2

We represent the brand in negotiation, structure deal terms, and ensure commercial alignment.

Negotiation

3

We design and execute the activation strategy so the partnership delivers measurable results, not just a logo placement

Activation

4

Our Results Speak for us

Brokered deal between the brand and different olympians and NCAA teams.

AI Infra Company

Strategic introduction that led to an ongoing public collaboration between a US-based AI infrastructure company and McLaren F1

Brokered deal between the brand and different olympians and NCAA teams.

AI Infra Company

Strategic introduction that led to an ongoing public collaboration between a US-based AI infrastructure company and McLaren F1

Frequently Asked Questions

Your Questions Answered

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