pr & Comms

Multiplied provides PR and strategic communications for AI, fintech, and Web3 companies from post-seed to Series B. Our PR vertical covers media strategy, proactive and reactive outreach, editorial placements, founder and C-suite profiling, thought leadership, regional PR with a LATAM focus, crisis communications, messaging and positioning, and event and conference strategy. We have secured coverage in Bloomberg, Fortune, CoinDesk, Vogue Business, TechCrunch, The Block, Business Insider, and dozens of other tier-1 and industry outlets.

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WHAT THIS VERTICAL SOLVES

Credibility is not something you can buy with ads. It is something you earn through the right coverage, in the right outlets, at the right time, with the right narrative. PR is the function that builds that credibility layer, and for post-seed to Series B companies, it is often the difference between being taken seriously and being ignored.

Most early-stage companies either skip PR entirely (relying only on social and paid) or treat it as a transactional exercise (write a press release, send it to a wire service, hope for pickup). Neither approach works. Effective PR requires strategic media relationships, narrative sequencing, and the ability to react to market events in real time.

WHO THIS IS FOR

Companies that need to be taken seriously by media, investors, partners, and institutional counterparties. This is especially relevant for companies approaching or closing a funding round, launching a product, entering a new market, or positioning a founder as a category voice. It is also for companies that have had PR before but were not satisfied with the results and want a partner that operates with more strategic depth and media access.

sub services

360 PR

360 PR covers the full spectrum of public relations: developing the strategy, writing and distributing press releases, building and maintaining journalist relationships, securing editorial placements, and managing both proactive campaigns and reactive commentary when news breaks. What separates this from transactional press release distribution is the strategic layer: we develop narrative angles that make your company interesting to reporters, sequence announcements to build momentum, maintain ongoing media relationships, and provide rapid-response capability when opportunities or crises emerge. PR is not a campaign. It is an ongoing practice that compounds.

Each region has its own media landscape, publication culture, and criteria for newsworthiness. Regional PR provides dedicated strategy and execution for companies entering Latin America and other priority markets, with the local knowledge and relationships that a US-centric approach would miss. We maintain active relationships with journalists and publications across Colombia, Mexico, Brazil, the Dominican Republic, Panama, Guatemala, El Salvador, and other markets. This includes country-by-country strategy, local media outreach in the relevant language and cultural context, narrative adaptation, multi-geography launch support, and cross-market communications coordination.

Before any PR, marketing, or sales conversation can be effective, the company needs to know exactly what it is, who it is for, and why it matters. Messaging and positioning builds that strategic foundation and turns it into language that every audience can understand. This includes brand messaging development, narrative architecture, competitive positioning, founder and executive messaging, product messaging for different audiences, launch narratives, and audience-specific frameworks. The output is a living document the entire team references, ensuring consistency across every touchpoint. This is especially critical at post-seed and Series A, where the positioning is still being defined.

Crisis situations in Web3, AI, and fintech can escalate in hours. A security exploit, regulatory action, founder controversy, or product failure can damage trust rapidly if the response is slow or poorly coordinated. Our crisis service provides rapid-response PR, media coordination during active situations, official statement development, stakeholder communication (investors, partners, team, community), and post-crisis reputation recovery. We also build proactive risk mitigation frameworks before a crisis happens: identifying vulnerabilities, developing holding statements, and establishing internal escalation protocols so the team is not scrambling when something goes wrong.

Thought leadership is how founders and executives become recognized voices in their industry. It is the long game of credibility: building a personal brand that makes journalists call for commentary, event organizers invite you to speak, and customers trust your company before visiting your website. We cover founder and C-suite profiling, speaking placements at conferences, podcast booking and interview preparation, byline article development and placement, and media training. We work with each individual to identify their strongest topics, develop their point of view, and build a repeatable cadence of public content that compounds authority over time.

Most companies treat events as passive: buy a ticket, show up, hope for the best. Event strategy turns conferences into active growth levers by designing a clear plan for what to achieve before, during, and after each event. This includes pre-event planning (which events to attend, side events to host, announcements to time around the event), on-site execution (speaking placements, media coordination, networking facilitation, real-time social coverage), and post-event follow-up (lead nurture, relationship continuity, content production). For Web3 and AI companies, where the conference circuit is a primary deal-making channel, this service often delivers disproportionate ROI.

A speaking slot at the right conference positions your company in front of a curated audience of investors, partners, media, and potential customers in a context that signals authority. The best opportunities do not come from application forms. They come from relationships, timing, and the ability to pitch a talk that organizers actually want on their agenda. We identify the conferences that matter, develop talk proposals designed to get accepted, leverage our relationships with event organizers and programming committees, handle logistics, and prepare speakers with coaching and talk development. We also coordinate announcements, media meetings, and side events around the speaking appearance to maximize impact.

Founders who are brilliant at building products are not always natural in front of a journalist or conference audience. Media training closes that gap by preparing spokespeople to deliver clear, on-message responses, handle difficult questions, stay on narrative during live conversations, and project confidence in any format. We cover interview technique, message discipline, body language for video and in-person appearances, mock interviews with realistic scenarios and coaching, and crisis-specific training for high-pressure situations. Training can be delivered as a one-time intensive or an ongoing program, always tailored to the individual's style and areas for improvement.

A raise is a communications event as much as a financial one. The narrative around a raise, how it is announced, when, who covers it, and what story it tells, directly impacts how investors, partners, and customers perceive the company going forward. This service covers pre-raise positioning (building visibility before the process begins), fundraise announcement strategy (sequencing for maximum pickup, targeting the right outlets, crafting the messaging), investor-facing materials support (deck narrative, talking points), and post-raise amplification. We have supported raises including Cudis ($5M+ seed), Synthetix ($30M), and Mysten Labs/SUI ($300M Series B at $2B valuation).

As companies scale from 10 to 50 to 100 people, internal communications quietly breaks down. Information silos form, team members hear news from social media before leadership, and strategic direction gets lost between departments. We build the systems, cadence, and content that keeps the entire team aligned: internal newsletters, company-wide update frameworks, leadership communication templates, all-hands meeting structure, change management communications, and crisis-specific internal messaging. Building this practice early, even in lightweight form, prevents the alignment problems and cultural drag that slow execution during high-growth phases.

HOW WE WORK

Before any outreach, we define the core narrative, messaging framework, and positioning for your company. This becomes the strategic base for all PR activity.

Narrative foundation

1

We identify the specific outlets, journalists, and formats (articles, podcasts, video, panels) most relevant to your audience and goals.

Media mapping

2

We develop story angles, pitch proactively, and sequence announcements to build narrative momentum over time, not just single hits.

Proactive campaigns

3

We monitor the market and news cycle for opportunities to insert your company into relevant conversations through commentary, data, and expert perspective.

Reactive coverage

4

We track placements, audience reached, share of voice, and sentiment. We report on credibility impact, not just clip counts

Measurement

5

Our Results Speak for us

$5M+ seed raise supported, 41M audience reached, 100+ organic placements, 500% social media growth

566% TVL growth, 104 media mentions in one month, coverage in Fortune, CoinDesk, and Decrypt

$5M+ seed raise supported, 41M audience reached, 100+ organic placements, 500% social media growth

566% TVL growth, 104 media mentions in one month, coverage in Fortune, CoinDesk, and Decrypt

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