Marketing

Multiplied provides full-service marketing for AI, fintech, and Web3 companies from pre-seed to Series B. Our marketing vertical covers strategy, go-to-market support, AI-powered SEO, social media management, performance advertising, KOL and influencer campaigns, community development, content creation, and audits. We build marketing systems that generate pipeline, not just impressions.

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WHAT THIS VERTICAL SOLVES

Most pre-seed and Series A companies face the same marketing problem: they need to build visibility, generate pipeline, and establish credibility simultaneously, but they do not have the team, the process, or the strategy to do it. They end up hiring a social media freelancer, a content writer, and maybe a PR firm, and hoping that the pieces somehow connect. They usually do not.

Our marketing vertical exists to replace that fragmentation with a single, integrated marketing operation. We handle strategy and execution together, which means every campaign, every piece of content, and every channel decision ties back to the same growth objectives.

WHO THIS IS FOR

Pre-seed to Series B companies in AI, fintech, or Web3 that need marketing infrastructure, not just marketing tactics. This is for founders who are tired of managing multiple freelancers or agencies and want a single partner that owns the full marketing function. It is also for companies that have an internal marketing lead but need specialized execution support (SEO, KOL, community, paid) that their lean team cannot handle alone.

This is not for companies looking for a single social media manager or a one-off campaign. We build marketing systems, not isolated deliverables.

sub services

360 Marketing

360 Marketing is the strategic backbone of this vertical. We start by understanding your market position, audience, and competitive landscape, then build the strategy, campaign roadmap, channel mix, and reporting framework that ties everything to specific business outcomes. Execution covers go-to-market planning, campaign design and launch, brand positioning, messaging development, and ongoing performance reviews. We treat marketing as an operating system where every decision connects back to the same growth objectives, and reporting is tied to pipeline impact, not vanity metrics.

Most post-seed companies rank for their brand name and nothing else. AI SEO fixes that by building the content infrastructure and technical foundation that makes your company discoverable through both traditional search engines and AI answer engines like ChatGPT, Perplexity, and Google AI Overviews. This includes technical SEO audits, keyword research mapped to buyer intent, blog and editorial strategy, article writing, and distribution. Every piece of content is structured for Answer Engine Optimization using answer-first formatting, question-based headings, and structured data so AI engines can extract and cite your content when users search in your category.

Social media in Web3, AI, and fintech is not the same as consumer social. Your audience is more technical, more skeptical, and quick to spot performative content. We manage your channels with editorial calendars built around genuine product milestones, market commentary, and real engagement, not filler. This covers channel strategy, daily posting, community engagement, reply management, sentiment monitoring, and performance reporting across X, LinkedIn, Discord, Telegram, and other relevant platforms. Reporting focuses on engagement quality and what is actually driving conversation and inbound interest, not just impressions.

Paid acquisition works in these industries when it is built on clear targeting, creative testing, and attribution discipline. We build the full funnel from awareness through conversion with the measurement infrastructure to know exactly what is working. This includes campaign strategy and channel selection, audience research, creative development and testing, landing page optimization, attribution setup, CPA monitoring, and ongoing optimization based on real conversion data. We run campaigns across the platforms that matter for your vertical and set CPA guardrails to prevent runaway spend. Every dollar is tied to a measurable outcome.

Key Opinion Leader marketing is one of the highest-leverage growth channels in crypto and tech, but only when managed properly. We handle the entire lifecycle: sourcing influencers whose audience genuinely overlaps with your target market, vetting for audience quality and engagement authenticity, negotiating terms, developing detailed briefs that protect your messaging while giving creators room to be authentic, managing campaign execution, and delivering performance reports that track actual downstream impact on your growth metrics, not just views and likes. The difference between a KOL campaign that drives growth and one that burns budget is in these details.

In Web3 especially, community is core infrastructure. Your Discord and Telegram are where users ask questions, developers build integrations, token holders discuss governance, and investors judge project health. We design and manage communities that give members reasons to participate, contribute, and stay. This covers strategy design, growth planning, day-to-day management across Discord and Telegram, ambassador program design, activation campaigns, moderation, and health reporting that tracks the metrics that actually matter: active member growth, retention, engagement depth, sentiment, and conversation quality.

Content is the fuel for every other growth function. PR needs story angles, SEO needs blog posts, social needs daily content, and KOL campaigns need briefing materials. Without a reliable content engine, every channel starves. We produce research-backed, audience-specific content across all the formats your growth stack requires: blog posts, case studies, video scripts, social carousels, email sequences, landing page copy, presentation decks, and multimedia production. Every piece is built on audience research and strategic intent. Nothing is created for the sake of publishing.

Before building a strategy, you need to know where you actually stand. We evaluate your current marketing, social media, SEO, community, PR footprint, and competitive landscape to identify what is working, what is not, and where the highest-impact opportunities exist. The output is a prioritized list of findings and recommendations organized by impact, not a 50-page report that sits in a folder. Audits cover social performance, content quality, SEO health, community engagement, media visibility, competitor positioning, and overall growth gaps. Many clients start here before engaging any other vertical.

HOW WE WORK

We start by understanding your company, market, audience, and current marketing setup. If you have existing channels and content, we audit them. If you are starting from scratch, we define the baseline.

Discovery and audit

1

We build a marketing strategy tied to your growth objectives, define the channels and tactics, set KPIs, and create a 90-day execution roadmap.

Strategy and planning

2

We execute the plan across all relevant channels and sub-services. This is not a strategy document that sits in a drawer. We do the work.

Execution

3

Monthly reporting against KPIs, with adjustments to strategy and tactics based on what the data shows. No vanity metrics. We report on pipeline impact, not impressions.

Reporting and optimization

4

Our Results Speak for us

$5M+ seed raise supported, 41M audience reached, 100+ organic placements, 500% social media growth

566% TVL growth, 104 media mentions in one month, coverage in Fortune, CoinDesk, and Decrypt

$5M+ seed raise supported, 41M audience reached, 100+ organic placements, 500% social media growth

566% TVL growth, 104 media mentions in one month, coverage in Fortune, CoinDesk, and Decrypt

Frequently Asked Questions

Your Questions Answered

How much does marketing cost for a pre-seed company?

Can Multiplied handle marketing and PR together?

What is the difference between KOL management and social media management?

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