Business development

Multiplied connects AI, fintech, and Web3 brands with sports teams, leagues, athletes, and cultural properties through sponsorships, partnerships, and activations. Our sports vertical covers sponsorship sourcing and strategy, deal negotiation and brokerage, partnership activation, athlete and talent partnerships, event strategy, LATAM sports access, and cross-sector partnership development. We facilitated the connection between a US-based AI infrastructure company and McLaren F1, resulting in an ongoing public collaboration.

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WHAT THIS VERTICAL SOLVES

Growth does not come from marketing alone. At some point, every company needs strategic relationships: ecosystem partners, institutional counterparties, enterprise clients, investors, and distribution channels. Business development is the function that opens those doors.

For most post-seed and Series A companies, BD is either handled by the founder (who is already stretched thin), assigned to a junior hire (who lacks the network and context), or ignored entirely until it becomes urgent. None of these approaches scale. Our BD vertical provides the strategic context, the network, and the execution capacity to build partnership infrastructure as a systematic growth lever.

WHO THIS IS FOR

Companies that need strategic relationships beyond what their current network can provide. This includes companies entering new ecosystems, seeking institutional partners, preparing for a fundraise and needing investor-facing positioning, expanding into new geographies, or looking to build distribution through partnerships rather than paid acquisition alone.

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Web3 Business Development

Web3 ecosystems run on relationships. Protocol partnerships, exchange listings, bridge integrations, co-marketing deals, and governance collaborations are driven by who you know and whether the other party trusts the partnership will be worth their time. We build and manage these relationships systematically, turning ad hoc networking into a repeatable partnership pipeline. This covers ecosystem partnership sourcing, protocol and platform introductions, exchange-facing support, co-marketing opportunities, market-entry support for companies joining new chains, and ongoing pipeline management. Every introduction is warm, contextualized, and framed so both parties see the value before the first call.

Growth eventually requires relationships with larger counterparties: enterprise clients, institutional investors, banking partners, and established industry players. These relationships do not happen through cold outreach. They require positioning, credibility, warm introductions, and the ability to speak the language of institutional decision-making. Our institutional BD covers introductions to enterprise, investor, and banking relationships, enterprise-facing positioning support, investor and stakeholder-facing narrative development, relationship building with larger counterparties, and opportunity sourcing. This is especially valuable for fintech and AI companies needing institutional trust and for Web3 companies bridging into traditional markets.

Strategic advisory is for the decisions that sit above any single function. When a company is deciding whether to enter a new market, how to structure a launch, which partnerships to prioritize, how to position for a fundraise, or how to reorganize its growth approach after a pivot, it needs experienced judgment, not just deliverables. We provide market-entry strategy, growth advisory, ecosystem strategy, narrative advisory, launch planning, and cross-functional support spanning marketing, PR, and BD. This is high-context work that requires understanding not just your company, but your market, competitors, and the specific trade-offs you are weighing.

HOW WE WORK

We define what partnerships or relationships the company needs and why, tied to specific growth objectives

Objective mapping

1

We map the specific organizations, individuals, and ecosystem players that align with those objectives.

Target identification

2

We leverage our existing network to open conversations with context and credibility, not cold outreach

Warm introductions

3

We support the relationship beyond the introduction, helping with positioning, narrative support, and follow-through.

Relationship management

4

Our Results Speak for us

Brokered deal between the brand and different olympians and NCAA teams.

AI Infra Company

Strategic introduction that led to an ongoing public collaboration between a US-based AI infrastructure company and McLaren F1

Brokered deal between the brand and different olympians and NCAA teams.

AI Infra Company

Strategic introduction that led to an ongoing public collaboration between a US-based AI infrastructure company and McLaren F1

Frequently Asked Questions

Your Questions Answered

How is BD different from sales?

Can Multiplied help with investor introductions?

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