Web3
Multiplied is a growth partner for Web3 companies from post-seed to Series B. We provide integrated marketing, PR, business development, community, KOL management, and event strategy for Layer-1s, Layer-2s, DeFi protocols, DePin projects, NFT infrastructure, and exchanges. Our Web3 practice has been active since 2018 and has supported clients including Solana, Sui, Synthetix, Nansen, Cudis, and Asymmetry Finance.
SOME OF OUR WEB3 CLIENTS
Every industry has its own dynamics
The growth dynamics are fundamentally different from traditional SaaS or consumer technology.
Token economics shape everything. Launches, partnerships, incentive programs, and media narratives are all influenced by the token. Marketing and communications cannot operate in isolation from the tokenomics and governance design.
Tokenomics shape everything
Community is infrastructure, not a nice-to-have. In Web3, your Discord and Telegram are as important as your product. A disengaged community signals risk to investors, partners, and users. Building and maintaining a healthy community requires dedicated strategy, not just a moderator.
Community is infra
Cycles change the rules. Bear and bull markets require completely different approaches to PR, positioning, and growth. What works in a bull cycle (hype, volume, speculation-driven narratives) actively backfires in a bear cycle. An effective partner knows how to operate in both.
Cycles change rules
Ecosystem relationships are commercial assets. Partnerships with other protocols, exchanges, bridges, and infrastructure providers are not just PR announcements. They are growth levers. Business development in Web3 requires navigating a relationship landscape that most traditional agencies do not understand.
Ecosystem relationsHIPS are ASSETS
WHAT WEB3 COMPANIES USUALLY GET WRONG
Treating PR as announcement distribution. A press release on a wire service is not a PR strategy. Effective Web3 PR requires proactive media relationships, story mining, reactive commentary on market events, and sequenced campaigns that build narrative momentum over time.
Confusing social media activity with community health. Posting daily on X does not mean you have a community. Community health is measured by engagement depth, sentiment, retention, and the quality of the conversations happening in your owned channels.
Ignoring the bear market. Companies that go silent when the market turns down lose the credibility they built during the upswing. The best Web3 brands maintain visibility and shipping cadence regardless of market conditions.
Treating KOL campaigns as one-off transactions. A single influencer post does not build sustained awareness. KOL strategy requires sourcing, vetting, briefing, managing relationships over time, and measuring actual impact on your growth metrics, not just impressions.
HOW MULTIPLIED FITS
We have operated in Web3 since 2018.
We understand the ecosystem dynamics, the media landscape, the conference circuit, the relationship networks, and the operational realities of building a crypto company.
Our team has direct experience across DeFi, infrastructure, gaming, DePin, and exchange ecosystems.
We are not a traditional agency that added "blockchain" to its service list. We are a growth partner that was built in this space and expanded outward into AI and fintech, not the other way around.
Our Results Speak for us
Frequently Asked Questions
Your Questions Answered
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