Fintech
Multiplied is a growth partner for fintech companies from pre-seed to Series B. We provide marketing, PR, business development, government relations, and LATAM market entry for payments companies, neobanks, embedded finance platforms, tokenization and RWA projects, and companies bridging traditional finance with blockchain technology. Our fintech work includes supporting Grupo Viamar's multi-country expansion to $49.6M in estimated revenue and designing business architecture for the Keystate RWA platform.
SOME OF OUR fintech CLIENTS
Fintech operates at the intersection of technology, finance, and regulation
That makes growth harder than in most tech verticals because every move has a compliance dimension.
A fintech company expanding from the US into LATAM faces a completely different regulatory landscape in each country. Each country has distinct frameworks for payments, lending, and digital assets. Effective growth support in fintech requires understanding these differences, not just translating marketing materials.
Regulatory geography matters
In fintech, your marketing does not just attract users. It builds the credibility that regulators, banking partners, and institutional counterparties evaluate before they agree to work with you. A poorly positioned fintech company does not just lose customers. It loses the institutional relationships that make the business viable.
Trust is the product
Most fintech companies solve the product problem before they solve distribution. Building a product is difficult but increasingly achievable. Getting it in front of the right users, partners, and institutional buyers through the right channels is where most companies stall. Distribution in fintech requires category-specific knowledge of where decisions actually get made.
Distribution Beats Product
Fintech customers, whether they are consumers, businesses, or institutions, tend to be more financially literate and more skeptical than average. Marketing that relies on hype or vague promises does not convert. Fintech buyers want clarity, transparency, and proof.
The buyer is sophisticated
WHAT Fintech COMPANIES USUALLY GET WRONG
Treating compliance as a blocker instead of a differentiator. Companies that frame their regulatory status as a competitive advantage ("we are licensed in X markets" or "we passed Y audit") build trust faster than those that avoid the topic. Compliance is not just a legal requirement. It is a positioning tool.
Underestimating the LATAM opportunity. Latin America is one of the fastest-growing fintech regions in the world, but most companies approach it with a US-centric playbook. Local partnerships, government relationships, and market-specific positioning are prerequisites, not afterthoughts.
Ignoring institutional communications. Fintech companies often focus all their energy on user acquisition marketing while neglecting the communications that matter to banking partners, regulators, and investors. These audiences read different publications, attend different events, and evaluate different signals than end users.
Building a brand that does not survive due diligence. Investors and institutional partners will research your company before engaging. If your online presence is thin, your media coverage is nonexistent, and your leadership team has no public profile, you create friction that slows deals and raises risk perception.
HOW MULTIPLIED FITS
We have operated in Fintech since 2021. We have worked inside fintech, not just around it.
Our team has direct experience supporting payments infrastructure, digital-dollar consumer products, and platforms operating at the intersection of crypto rails and regulated financial services. We understand how fintech buyers think, how institutional counterparties evaluate credibility, and how regulatory geography shapes what is possible in each market.
We are not a generalist agency that added "fintech" to a capabilities deck. We are a growth partner that has worked hands-on with companies navigating the real constraints of the category, from cross-border payments and FX infrastructure to consumer fintech products built for underserved markets across Latin America.
That experience is what makes the difference when the buyer is sophisticated, the regulatory environment is unforgiving, and the margin for a weak positioning call is close to zero.
Our Results Speak for us
Frequently Asked Questions
Your Questions Answered
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