PUBLIC RELATIONS AND KOLS
Synthetix is a derivatives liquidity protocol built to deliver CEX-like performance with on-chain security, enabling perpetual futures with off-chain matching and on-chain custody. Our remit: convert attention into adoption across comms, community, and conversion surfaces. See the use case for the full context and outcomes
Challenge
Synthetix needed fast, credible traction during a pivotal push for onchain perps: signal clarity in a noisy market, visible community expansion, and conversion-ready surfaces—without a long ramp. The challenge was sequencing credible narratives and reach, while keeping execution lean.
Approach
We organized work in short sprints. A reactive PR desk monitored the news cycle and shipped angles quickly; targeted KOLs amplified founder POV and product value (measurable deliverables); and CRO work sharpened conversion on landing pages. Everything rolled up to a single calendar and scorecard so we could iterate weekly without over-engineering the plan.
Results
Highlights
Reactive PR desk
We mapped market news to product-relevant angles daily and pitched in tight windows to win speed and credibility.
Targeted KOLs
small, vetted roster with clear briefs and deliverables; we optimized formats for signal (not hype) and tracked lift.
Conversion surfaces
Light CRO across landing pages and referral paths captured intent while traffic was peaking
"Multiplied helped us craft a go-to-market PR strategy in days and secured significant coverage within weeks."
PUBLIC RELATIONS AND KOLS
Synthetix is a derivatives liquidity protocol built to deliver CEX-like performance with on-chain security, enabling perpetual futures with off-chain matching and on-chain custody. Our remit: convert attention into adoption across comms, community, and conversion surfaces. See the use case for the full context and outcomes
Challenge
Synthetix needed fast, credible traction during a pivotal push for onchain perps: signal clarity in a noisy market, visible community expansion, and conversion-ready surfaces—without a long ramp. The challenge was sequencing credible narratives and reach, while keeping execution lean.
Approach
We organized work in short sprints. A reactive PR desk monitored the news cycle and shipped angles quickly; targeted KOLs amplified founder POV and product value (measurable deliverables); and CRO work sharpened conversion on landing pages. Everything rolled up to a single calendar and scorecard so we could iterate weekly without over-engineering the plan.
Results
Highlights
Reactive PR desk
We mapped market news to product-relevant angles daily and pitched in tight windows to win speed and credibility.
Targeted KOLs
small, vetted roster with clear briefs and deliverables; we optimized formats for signal (not hype) and tracked lift.
Conversion surfaces
Light CRO across landing pages and referral paths captured intent while traffic was peaking
"Multiplied helped us craft a go-to-market PR strategy in days and secured significant coverage within weeks."
PUBLIC RELATIONS AND KOLS
Synthetix is a derivatives liquidity protocol built to deliver CEX-like performance with on-chain security, enabling perpetual futures with off-chain matching and on-chain custody. Our remit: convert attention into adoption across comms, community, and conversion surfaces. See the use case for the full context and outcomes
Challenge
Synthetix needed fast, credible traction during a pivotal push for onchain perps: signal clarity in a noisy market, visible community expansion, and conversion-ready surfaces—without a long ramp. The challenge was sequencing credible narratives and reach, while keeping execution lean.
Approach
We organized work in short sprints. A reactive PR desk monitored the news cycle and shipped angles quickly; targeted KOLs amplified founder POV and product value (measurable deliverables); and CRO work sharpened conversion on landing pages. Everything rolled up to a single calendar and scorecard so we could iterate weekly without over-engineering the plan.
Results
Highlights
Reactive PR desk
We mapped market news to product-relevant angles daily and pitched in tight windows to win speed and credibility.
Targeted KOLs
small, vetted roster with clear briefs and deliverables; we optimized formats for signal (not hype) and tracked lift.
Conversion surfaces
Light CRO across landing pages and referral paths captured intent while traffic was peaking
"Multiplied helped us craft a go-to-market PR strategy in days and secured significant coverage within weeks."