PUBLIC RELATIONS

Sui is a Layer-1 built on Move with an object-centric architecture and delegated proof-of-stake, designed for high throughput and developer-friendly composability. Our remit was executive visibility and SDK adoption: exclusives, long-form interviews, and sustained POVs that editors could trust. (Get the use case for context and outcomes.)

Challenge

A standout tech story still needs human credibility. Mysten’s leaders had the background and the vision, but the market needed to hear it consistently from first-tier venues. We also had to bridge from “new L1” coverage into “SDK value” for the builders who convert attention into usage.

Approach

We prioritized C-suite thought leadership and SDK-aligned PR. That meant exclusive interviews, repeatable talking points across shows, and a cadence that kept editors engaged beyond single-day announcements. As momentum grew, we used it to widen reach into DeFi and gaming angles, then tied back to the SDK reveal to capture developer interest.