PUBLIC RELATIONS

Solana is a high-performance Layer-1 that pairs Proof of History with PoS to give builders low-latency, high-throughput rails. We partnered around the Wormhole announcement to win credible coverage and keep the story alive past day one. (See the use case for context and outcomes.)

Challenge

A single announcement can spike attention and then fade. The challenge was to make Oct 8 more than a moment—sustain interest through a hackathon, expand the audience via partnerships, and insert Solana into the larger scalability and cross-chain conversation.

Approach

We ran a mixed proactive + reactive PR desk with tailored pitches per outlet, cultivated key editorial relationships (including an intro that led to a The Defiant episode), and anchored the narrative with a Cointelegraph roundtable and Waves/Gravity partnership news to broaden cross-chain reach.