PUBLIC RELATIONS
Nansen is a blockchain analytics platform tracking 100M+ labeled wallets across major L1s/L2s. We set out to make Nansen a reporter-friendly source for timely market context while growing CEO Alex Svanevik’s visibility through podcasts and event stages—so editors had data, quotes, and a credible voice in one place.
Challenge
Despite strong adoption among traders/investors, the brand hadn’t fully penetrated the market reporter workflow. The gap: consistent, fast angles on trending topics and a visible spokesperson editors could tap for insight on deadline.
Approach
We activated proactive + reactive media outreach to feed reporters with commentary tied to on-chain trends, placed Alex on high-signal podcasts to grow his profile, and leveraged event calendars to secure speaking, sponsorship, and interview slots—turning appearances into repeatable coverage.
Results
Highlights
Reactive commentary
Map on-chain signals to daily news cycles so reporters can cite Nansen quickly
Podcast anchor points
long-form formats to build a quotable POV for the CEO.
Event-led access
Stages and sponsorships that naturally create interview opportunities.
"Most agencies pitch headlines; Multiplied debugged narratives. They connected anomalies in wallet flows to market context editors actually needed"
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