PUBLIC RELATIONS

CUDIS pairs a smart ring with a DePIN-friendly app so users can own wellness data and join incentives. We framed a new category (“Consumer Apps → Smart Wearables”), stood up an athlete ambassador program, and sequenced a fundraising arc to stack coverage and community attention heading into Breakpoint. (See the use case for context and outcomes.)

Challenge

Multiple launches (ring + app features + fundraise) risked fragmenting attention. CUDIS also needed credible voices (athletes, founder) and event-driven moments to bridge web3, sports, tech, and wellness media, without over-promising hardware timelines.

Approach

We aligned the story (“smart wearables, consumer apps, DePIN”), launched a Pro Athlete Ambassador program, pitched founder for podcasts and Q&A formats, packaged the seed fundraise as a flagship moment, and paced outreach before Solana Breakpoint, so mentions stacked rather than spiking once.