SOCIAL MEDIA & PUBLIC RELATIONS

Asymmetry Finance is a DeFi protocol offering liquid-staking and synthetic-asset products; safETH is its diversified LST basket designed to streamline staking and yield. We synchronized platform launch, safETH, and a $3M seed into one narrative so editors, partners, and users heard a cohesive value story—not three disconnected updates. (See the use case for context and outcomes.)

Challenge

Launching multiple milestones in a month risks diluting attention. The challenge was to elevate the founders’ POV, clearly position why safETH versus category leaders, and secure coverage that compounded—while creating a path to capture the interest wave right after the news cycle.

Approach

We led with in-depth founder interviews to make the tech legible and credible, upgraded executive social for distribution, and consolidated updates into one flagship announcement targeted at venture, infra, and category competitors. We then extended momentum via a 300+ attendee X Space unpacking the product and the mission. Outreach was paced and sequenced so mentions stacked across outlets rather than peaking once.