SOCIAL MEDIA & COMMUNITY GROWTH
Aleph.im is a distributed cloud for dApps across any chain. We rebuilt awareness and engagement with product-value content, credible influencer lift, and a proactive PR desk aligned to releases and roadmaps. Get the full case to see the plays, timelines, and assets we used.
Challenge
Despite strong tech and dev interest, growth stalled without a cohesive narrative or cadence. Social efforts weren’t compounding, key releases lacked coverage arcs, and influencer outreach was ad-hoc, limiting reach and credibility.
Approach
We shifted to a product-led story: problem → value → proof. We stood up a weekly PR desk, mapped “launch moments” to press angles, and activated a small roster of credible KOLs. Content, replies, and influencer coordination ran on a single calendar with measurement baked in.
Results
Highlights
Product-led content
Every post starts from the customer problem, not the slogan.
Influencer partners
Short, verifiable briefs with real deliverables and shared metrics.
Proactive PR ops
Angles tied to milestones; we pitched before, during, and after.
SOCIAL MEDIA & COMMUNITY GROWTH
Aleph.im is a distributed cloud for dApps across any chain. We rebuilt awareness and engagement with product-value content, credible influencer lift, and a proactive PR desk aligned to releases and roadmaps. Get the full case to see the plays, timelines, and assets we used.
Challenge
Despite strong tech and dev interest, growth stalled without a cohesive narrative or cadence. Social efforts weren’t compounding, key releases lacked coverage arcs, and influencer outreach was ad-hoc, limiting reach and credibility.
Approach
We shifted to a product-led story: problem → value → proof. We stood up a weekly PR desk, mapped “launch moments” to press angles, and activated a small roster of credible KOLs. Content, replies, and influencer coordination ran on a single calendar with measurement baked in.
Results
Highlights
Product-led content
Every post starts from the customer problem, not the slogan.
Influencer partners
Short, verifiable briefs with real deliverables and shared metrics.
Proactive PR ops
Angles tied to milestones; we pitched before, during, and after.
SOCIAL MEDIA & COMMUNITY GROWTH
Aleph.im is a distributed cloud for dApps across any chain. We rebuilt awareness and engagement with product-value content, credible influencer lift, and a proactive PR desk aligned to releases and roadmaps. Get the full case to see the plays, timelines, and assets we used.
Challenge
Despite strong tech and dev interest, growth stalled without a cohesive narrative or cadence. Social efforts weren’t compounding, key releases lacked coverage arcs, and influencer outreach was ad-hoc, limiting reach and credibility.
Approach
We shifted to a product-led story: problem → value → proof. We stood up a weekly PR desk, mapped “launch moments” to press angles, and activated a small roster of credible KOLs. Content, replies, and influencer coordination ran on a single calendar with measurement baked in.
Results
Highlights
Product-led content
Every post starts from the customer problem, not the slogan.
Influencer partners
Short, verifiable briefs with real deliverables and shared metrics.
Proactive PR ops
Angles tied to milestones; we pitched before, during, and after.